As marketers and business owners, we know it can be a huge struggle to get results from your Facebook marketing efforts. It seems like every week Facebook is changing features and tweaking their algorithms. Thus making it harder for us to reach the fans of our pages. Thankfully, Facebook offers a robust set of tools, … continue reading
If you’re putting yourself, your brand, or your business on social media, it is bound to happen… Eventually, you’re going to get some negative feedback or comments. Most people are afraid to see a negative comment on one of their Facebook post. It’s scary to deal with an upset customer, or someone who had a … continue reading
As business owners and marketers, we are constantly trying to get our messages in front of potential clients. In the social media world, we know that the game is always changing and evolving. Which means it gets real difficult to stay on top of trends and what’s working. That leads us to searching the web … continue reading
Snapchat has been around since 2011, and since initially launched, there have been many large changes that have been made to this new social networking app. Even though you are still able to use the app for its original, intended use, which is sending goofy pictures to your friends for a short period of time, … continue reading
One of the older marketing tools that is still being used today, is that of the ever popular business card! Now, we know that in this digital age, this is slowly being replaced with more digital techniques for exchanging information. However, the business card is still being used in most businesses. That means you have … continue reading
Let’s face it, everyone wants to get more Facebook likes. If you’re running a business or managing a brand on social media, you know that this isn’t necessarily an easy challenge. Of course, you can spend money and try to ‘buy’ likes, but are those likes really going to do much for your business? … continue reading
Keep social media followers interested with a good mix of posts and topics.
You may have noticed recently that more and more videos on Facebook include captions. Watch our Tweak Tip video on how to add captions to your own videos.
Adding SSL to your website is a great start in helping secure your website and search engines are starting to give added raking weight to sites that utilize SSL. Learn more by watching our Tweak Tip video discussing SSL.
The Lodge at Leathem Smith, Sturgeon Bay, WI WEB DESIGN | SOCIAL | GRAPHIC DESIGN | ENEWSLETTERS Created a new responsive website for the The Lodge at Leathem Smith in Sturgeon Bay. Client wanted a website to extend the message that they offer more than just lodging. They’re also a great wedding and conference venue open year-round. We … continue reading
Let’s face it, it doesn’t matter what social media platform your business is on, if you can’t grab your your viewer’s attention, they will just scroll right on past your content. And of course, the best way to grab their attention is to have visually appealing imagery. If you’re not sure what type of visuals … continue reading
What one word would you choose to describe how important visual content is to a successful digital marketing and social media campaign? How about … ESSENTIAL? Visual content … Are we talking about images? Infographics? Memes? Videos? Presentations? Screenshots? Yes, yes, yes, yes, yes and YES. Of course text will always be important to marketing, … continue reading
Your mom was right along – sharing is indeed the polite thing to do. But little did she know, way back when, that her sage life lesson would turn out to be a staple of the new economy. While your mother was likely encouraging you to share a piece of candy with a sibling or … continue reading
What is Organic Reach on Facebook? First off, what IS organic reach on Facebook? Understanding organic reach if very important if you’re trying to grow your Facebook page. Facebook defines it as “how many people you can reach for free on Facebook by posting to your Page.” If you’ve been managing Facebook page(s) for 9 or … continue reading
Door County Maritime Museum, Sturgeon Bay, WI Website Created a new responsive website for the Door County Maritime Museum. The DCMM wanted an modern, easy to navigate site that provided up to date information on their multiple locations and numerous exhibits and events.
Like a Yellow Pages ad once upon a time, having a Facebook page for your business these days is almost a given. To knowingly miss out on the exposure to the more than one billion users logging into the still-dominant social network every day defies common sense. But there’s much more to marketing your business … continue reading
Every business/brand on Facebook is on Facebook for one reason… to get more business. That said, getting more business from your Facebook Page means different things to different types of businesses. Tweak Social Media & Marketing takes great pride in helping businesses understand exactly how to use Facebook to best promot their business/brand. In this post, we’d like to share a … continue reading
Increase Your Potential Likeability by Connecting Your Personal and Business Facebook Profiles Nothing increases your chances of success on Facebook more than attracting more visitors and understanding how to grow your Facebook page. A great way to bring more people onto your business page is to build a bridge from your personal Facebook page.When your … continue reading
Who Are You? How to Create a Business Profile on Facebook If you’re like most business owners, you’re probably struggling with how to grow your Facebook page… And the more time and effort you put into your social media efforts, the more and more visitors are stopping by to check out your Facebook page. Success, … continue reading
The Buddy System: How to Get Your Facebook Friends to Like Your Business (Without Alienating Them in the Process) Have you ever been invited to an apparent social get-together at a friend’s house that turns out to be a sales pitch for his or her new home-based business? Yeah, talk about letting the air out … continue reading