It’s already commonly known in the world of social media marketing that Instagram is on the rise, and that 70% of all brands will be on the platform by the end of 2017. If you’re already there, it’s time to take the next step. You guessed it, it’s Instagram Stories. Businesses cannot afford to ignore them. Here are two interesting Instagram Stories statistics that were reported on Techcrunch:
- Instagram Stories generated an average of 35% more views for brands than Snapchat
- 1 in 5 Instagram Stories posted by businesses receives a direct message reply from a viewer
If you’ve been considering getting a Snapchat account for your business, those statistics might encourage you not to. Why not take advantage of the audience that you already have on your Instagram account, and focus on those Stories instead? If your business is one of the many that has yet to try Instagram Stories, we have 3 easy ways for you to apply to your Instagram strategy right away, and could ultimately create more engagement and develop deeper relationships with your audience.
1. Offer Special Offers or Deals
Like Snapchat Stories, Instagram Stories only last in your story for 24 hours, and then it disappears. So if you offer a special, one time only deal to your Instagram followers via Stories, they will only have 24 hours to take advantage of it. The scarcity of Instagram Stories ultimately gives them power. This time limit creates a sense of urgency, and will therefore produce a better result than regularly posting a photo to your profile.
Instruct your Instagram audience to send you a direct message to redeem a special deal, or even provide them with a coupon code like in the photos above!
2. Show off your creative process
Do you have an early sketch design of a product, or are you having a meeting to discuss upcoming plans for a project? Take a photo or a video and share it! These kinds of inside looks at your creative process create a new level of trust with your audience.
If you’re really looking to build a new level of trust with your customers, give them a sneak peek at something that you’re working on. They will feel as though you are sharing insider information with them, or something that regular customers are not able to see. They will feel connected with your brand which can potentially lead to more interaction and engagement.
3. Share a raw, behind the scenes look at your business
Usually, when you’re posting to your social media accounts, things look picture perfect. Images are edited nicely and videos have no mistakes. And why would they when you’re trying to establish yourselves as experts in your field?
Well, we have found that Instagram Stories are a great place to share another side of your business. The side that makes you and your team seem more human. Stories that show a real, but still tactfully created look at your business is key to humanizing your brand for your existing audience as well as potential customers.
How can you go about this? Try a behind the scenes look! Whether it’s your team’s holiday party, going out for lunch, or just what you’re doing that day, your audience wants to see it, and it just might get more engagement than the other things that you post about!
Whatever you decide to do with your Instagram stories, our best advice is to just play around with it and be creative. Instagram provides you with all sorts of stickers, drawing tools, and you can even add clickable locations and hashtags. Just have fun with it and find out what works best for your audience!
If you’re still not sure what to post, Klear provided a breakdown of the ways that businesses in different industries have been using and taking advantage of Instagram Stories.
If you have any questions about Instagram Stories or want us to help you get started, feel free to contact us!