Social media is all about creating a community of people that have an interest in your business or brand.To truly get successful results from your social media efforts, you need to embrace that community aspect and make sure your engaging with your fans or followers. So, if you’re you looking to increase your engagement on Social Media, you’re in luck, because we’re going to give you 5 easy ways to increase engagement on social media.
Getting engagement on your posts is vital to getting a greater organic reach of your content because the algorithms love engagement. You can learn more about the latest changes to the Facebook algorithm in our video.
Tip #1: Ask Questions
The easiest way to get more engagement is to simply ask Questions. You can ask your fans pretty much anything that’s related to your market, niche, products or services. It might be as simple as asking:
- What is your biggest pet peeve about ____________?
- What is your biggest Challenge around ____________?
- If you could change one thing about _________, what would it be?
- Is there anything we could do to improve ___________?
These are just a few examples of questions you could ask that will increase engagement on social media. Also, be sure to include a nice image with your questions as well. It’ shouldn’t come as a surprise that simple, text-only posts don’t get much attention. A secondary benefit of asking questions about your products or services is that you’ll probably discover some very interesting insight into how you could change or improve your products or services.
Tip #2: Inspire Your Community
Tip number 2 is to inspire your community. Inspirational messages get shared quite a bit on social media. All you have to do is go search the web for an inspirational quote and pair that with a beautufl image and Viola! You have an image that will surely help increase engagement on social media. PRO TIP: You can use Canva to create stunning images quickly and easily.
Lastly, be sure to put your branding on that image as well because as your images hopefully get shared around the social networks, you’ll want to make sure people know where it came from.
Tip #3: Get Personal
Tip number 3 is to get personal. Show exciting things that are happening in your live and your employee’s lives. People like to engage with real people, not just businesses or brands. This can be anything from an employee having a baby, to a work-aversary. Anything that makes your brand more “human” is worth sharing.
Tip #4: Have Fun!
Number 4 is to have fun! Yes, you’re still a business and need to provide good content, but if you can also entertain your followers, they will be more likely to engage with you in the future. You can ask fun questions, share funny pictures, or even share funny moments that happened today at your business. This is a great tactic to use for holidays or special events. Just check out the fun little video we created over the holiday season.
Tip #5: Create and Share Videos
And last but not least is to create and share videos. Videos get more shares than all other content types combined. So why not give your fans what they want. Go ahead and create your own video, or maybe do a FB live or Instagram story. The beauty of creating videos, is that you can leverage your content this way. For example, you can take an old blog post and create a video based on that content. Then you can upload that video to Facebook and YouTube. So you’ll be getting twice as much return from very little effort.
There you go. 5 simple ways to get more engagement on social media. If you have questions just leave a comment below or contact us.