The Tweak Blog

Marketing tips from the experts.

Facebook’s Latest Controversy is a BIG one

It is very likely you’ve heard about the biggest social media story ever, the misuse of Facebook data by the controversial advertising/lobbying group Cambridge Analytica, which was hired by President Donald Trump’s campaign in an effort to influence voter behavior...

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5 Ways Any Business Can Use the Facebook Pixel

Let's be honest here. Facebook has been making a ton of changes recently to their algorithm. That means people are looking for new and creatives ways to use Facebook for their business. One of the best things that businesses can do is to treat Facebook like an...

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Marketing Lessons Learned While In New Zealand

Way back in March of 2013, Boss Lady Martha traveled all the way to New Zealand to visit her daughter. Not only did she experience stunning landscapes and a unique culture, she also learned about marketing techniques in a place that is quite different than Door...

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3 Ways to Optimize Hashtags on Instagram

Hashtags are an integral part of Instagram. They can help your business be more discoverable, expand your reach, start a conversation, and even create user-generated content. Used efficiently, hashtags can help generate a significant amount of engagement on your...

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Customer Service is KING of our Jungle …

As a small business owner, I am constantly redefining my role within my company and always trying (ALWAYS) to focus on awesome customer service.  I try to instill in each of Tweak’s staff members the belief, each and every day, that each Tweak client is doing the best...

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Instagram’s Latest Updates

Like the rest of social media, Instagram is always getting updated, and in our opinion, it just keeps getting better. It’s safe to say that 2017 was the year of Instagram Stories; so many people and businesses optimized on it’s capabilities! (If you’re still not sure...

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5 Easy Ways to Increase Engagement on Social Media

Social media is all about creating a community of people that have an interest in your business or brand.To truly get successful results from your social media efforts, you need to embrace that community aspect and make sure your engaging with your fans or followers....

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3 Ways to Effectively Use Instagram Stories

It’s already commonly known in the world of social media marketing that Instagram is on the rise, and that 70% of all brands will be on the platform by the end of 2017. If you’re already there, it’s time to take the next step. You guessed it, it’s Instagram Stories....

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How to Handle Negative Comments on Social Media

If you're putting yourself, your brand, or your business on social media, it is bound to happen... Eventually, you're going to get some negative feedback or comments. Most people are afraid to see a negative comment on one of their Facebook post. It's scary to deal...

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Why the Best Time to Post on Facebook Approach Won’t Work

As business owners and marketers, we are constantly trying to get our messages in front of potential clients. In the social media world, we know that the game is always changing and evolving. Which means it gets real difficult to stay on top of trends and what's...

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5 tips for small businesses on Snapchat

Snapchat has been around since 2011, and since initially launched, there have been many large changes that have been made to this new social networking app. Even though you are still able to use the app for its original, intended use, which is sending goofy pictures...

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