What is Content Marketing? Content marketing strategy is what comes BEFORE your social media strategy. Content marketing is an essential part of any successful marketing strategy because it aligns with how people use the internet. Most people search the internet for solutions to problems or to learn something. If you can provide valuable content in the form of blogs and videos; then your content will be seen by more people.
Traditional marketing is becoming less and less effective by the minute, Tweak realizes there must be a better way. Regardless of what type of marketing you’re doing, content marketing should be one of your first steps. By definition, Content Marketing is:
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
What does that mean?
It means sitting down and brainstorming about dreams and solid goals for your business, both in the short term (six months to a year) and also with a 3 to 5 year big picture perspective. It means instead of “pitching” your products or services, you should be providing truly relevant and useful content.
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty