Email marketing has become a marketers best friend since the inception of the internet. It allows you to communicate repeatedly and directly with interested customers. Email marketing is also one of the most cost effective marketing tools because you can reach hundreds or thousands of people instantly.
Check your inbox. Chances are, there are a lots of email marketing attempts in it. You know which you appreciate, those you can’t wait to open and those you either delete or never open at all. What’s the difference?